BKB: Naked Knuckle Boxing has appointed veteran fight sports activities govt Loren Mack as its Chief Advertising Officer and Government Vice President of Technique, including a former UFC, ONE Championship and Skilled Fighters League govt to its senior staff. The transfer arrives because the promotion will increase its exercise throughout america, United Kingdom and different worldwide markets.
Loren Mack Joins BKB as CMO and EVP of Technique
Mack will oversee BKB‘s model course, viewers and content material progress, broadcast and streaming promotion, ticket-demand campaigns and advertising and marketing tied to sponsorship and industrial companions. His EVP of Technique function will place him throughout the firm’s senior management group, with duty for enterprise planning and long-term enterprise growth.
The appointment provides BKB an govt with greater than 20 years in fight sports activities. Mack most lately labored as PFL senior vp of company communications, the place his remit included worldwide progress, advertising and marketing, model work, investor relations, media-rights technique, industrial partnerships and enterprise planning.
Earlier than becoming a member of PFL, Mack held govt roles with ONE Championship and commenced his profession with the UFC throughout a interval of main enlargement for the promotion. His work throughout these organizations has included advertising and marketing, athlete growth, sponsorship activation, media distribution and worldwide enterprise exercise in North America, Europe, Asia, the Center East, Africa and Latin America.
BKB CEO David Tetreault mentioned Mack’s background in brand-building and industrial progress will assist the corporate develop its viewers and partnership base. Mack mentioned BKB’s present momentum made the function a lovely alternative, pointing to plans to introduce the promotion to new followers whereas creating extra enterprise alternatives.
“BKB has achieved extraordinary progress over the previous a number of years, and we’re assembling an govt staff able to taking the group to the following degree. Loren brings a uncommon mixture of strategic imaginative and prescient, advertising and marketing experience, industrial management, and deep trade relationships developed over greater than 20 years in sports activities.”
“His expertise constructing international manufacturers and driving enterprise progress shall be invaluable as we proceed increasing our viewers, strengthening our partnerships, and bringing BKB to hundreds of thousands of followers all over the world.
The rent follows adjustments to BKB’s govt construction over the previous 12 months. Founder and chairman Mike Vazquez, Tetreault, COO Elvis Crespo and former CMO Don Povia have been named as a part of the management group in 2025, when BKB additionally staged its first occasion proven stay in Spanish on Telemundo Deportes Ahora.
“I’ve been lucky to be a part of some unbelievable organizations all through my profession, however I actually imagine this represents the largest alternative in fight sports activities at this time,” mentioned Mack. “BKB has unbelievable momentum and has established itself as the most important and most- watched bare-knuckle boxing group on this planet. I’m excited to assist elevate the model, develop its international footprint, create new enterprise alternatives, and introduce BKB to hundreds of thousands of recent followers all over the world.”
Based in 2015 by Vazquez and former fighter Dhafir “Dada 5000” Harris, BKB presents regulated bare-knuckle boxing occasions and has constructed broadcast relationships that embody VICE TV, talkSPORT and Telemundo. Its present footprint covers exhibits in america and the UK, with the corporate positioning additional worldwide enlargement as a central enterprise objective.
For BKB, Mack’s arrival brings expertise from three of fight sports activities’ most recognizable manufacturers at a time when bare-knuckle boxing continues to hunt wider mainstream distribution, stronger sponsor curiosity and repeat live-event audiences. His first main activity shall be turning BKB’s current platform offers and occasion calendar into constant fan progress throughout markets.
