Williams has introduced a brand new title partnership take care of software program firm Atlassian that it describes as “the most important partnership deal in Williams’ 48-year historical past”.
Atlassian is an Australian software program firm that has a base in the US, and reported income of $4.4billion for the 2024 fiscal 12 months. Reflecting the continued attraction of Components 1 to tech manufacturers, a title partnership with Williams has been introduced that formally sees the workforce turn into Atlassian Williams Racing, with Williams saying the scale of the deal displays its historic standing inside the sport.
“I’m delighted to welcome Atlassian into Components 1 and our evolution into Atlassian Williams Racing,” workforce principal James Vowles mentioned. “Attracting a title partnership of this measurement and significance is a momentous day in our workforce’s illustrious historical past and a significant milestone in our comeback transformation.
“We’re putting in all the correct components to get this workforce again to the entrance of the grid, and in Atlassian we’ve got a accomplice that by means of its expertise and instruments will assist unleash our full potential by bettering teamwork and collaboration proper throughout the group. Our values and ambition align completely, and I’m enthusiastic about what we are able to obtain collectively.”
Atlassian CEO Mike Cannon-Brookes says there was an apparent synergy between his firm and F1, with Williams set to leverage Atlassian’s AI capabilities shifting ahead.
“Components 1 is the last word workforce sport,” Cannon-Brookes mentioned. “It’s the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unbelievable speeds to race for a podium end. Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the correct instruments and practices, they will obtain issues that will be inconceivable alone.
“As one of many first world expertise firms out of Australia, we perceive what it’s wish to have ardour, drive and the assumption that you just’re constructing one thing nice. This workforce has been by means of a outstanding transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
Williams will launch its 2025 automobile – the FW47 – on Friday at Silverstone. The automobile can be offered in an interim livery, forward of the revealing of the official livery for the approaching 12 months on the F1 75 season launch occasion at London’s O2 Enviornment on February 18.
