Southern Brave has appointed communications company New Attain to steer its public relations exercise for the 2026 version of The Hundred.
The appointment will see New Attain ship a complete PR programme designed to lift the profile of Southern Courageous.
The company will present a proactive press workplace, digital PR exercise and strategic assist round native consciousness alternatives, constructing on its intensive expertise. New Attain will give attention to producing constant media protection, securing participant and coach interview alternatives, creating compelling storytelling and increasing Southern Courageous’s attain past conventional cricket audiences.
The appointment additional strengthens New Attain’s long-standing relationship with Hampshire Cricket, having labored with the club for over 4 years.
Nick Rewcastle, Founder and Managing Director at New Attain, mentioned: “Southern Courageous has established itself as one of many main groups in The Hundred, with a passionate fanbase, world-class gamers and a incredible house at Utilita Bowl.
“We’re delighted to have been appointed to assist the team through the 2026 competition and stay up for telling the tales that make Southern Courageous such an thrilling a part of the summer season sporting calendar.”
As each Hampshire Cricket and Southern Courageous sit throughout the GMR Group, the partnership creates a joined-up communications strategy throughout the organisation.
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