The newest addition to the rising household of on-line on line casino Rainbet’s ambassadors is one more massive UFC title. It isn’t every single day {that a} model can safe a celebrity of a preferred sport, however Rainbet appears to have a knack for it. American combined martial artist Sean Strickland, 35, shall be becoming a member of the roster that already consists of some of his fellow colleagues. He has signed on as the newest Final Preventing Championship ambassador for the playing platform as Rainbet continues positioning itself as a UFC centered sportsbook.
An Explosive Video Announcement, Actually
In a model new promotional video asserting the partnership between the fighter and the sportsbook, followers can see Strickland entrance and middle in a enjoyable and interesting piece. High quality and excessive tier cinematography are apparent because the model spared no expense to let sports activities betting and UFC followers know the information. So, what occurs within the video and the way does the model introduce their newest addition?
The 35 second promotion begins with a granny enjoying on a slot, a typical sight at any brick and mortar on line casino as of late. It’s a trope that solely the aged nonetheless play in bodily casinos, one thing which Strickland goals to place an finish to proper right here and now. With some wacky and humorous dialog, complemented by actors doing their factor, he claims that playing the quaint manner is not viable. As a substitute, playing the Rainbet manner is much better, and he reveals you why.
To not spoil the enjoyable of the video, Sean Strickland tells the viewers to hitch him and use the platform. On-line casinos and sportsbooks are right here to remain; they’re the current and not the longer term, and with the rising listing of massive names becoming a member of the roster, Rainbet UFC Betting won’t ever be the identical now that the 2 time champion is right here. The prevailing group shall be pleased with one other star of their midst, whereas Sean’s big following will certainly be making their approach to the platform and bringing their fandom alongside. Rainbet’s UFC betting markets at the moment are greater than ever, simply in time for UFC Struggle Night time: Hernandez vs Rodrigues on August 22.
Rainbet’s Rising Ambassadors Roster
Earlier than Strickland, Rainbet had already constructed its model visibility largely via excessive profile influencers, streamers, esports and fight sports activities partnerships. The technique turned more and more outstanding in 2025. One in every of its most important strikes got here in Could 2025, when Rainbet turned the primary jersey accomplice of Ninjas in Pyjamas (NIP), placing its emblem on the Counter-Strike 2 crew’s official jerseys and connecting the on line casino model straight with the worldwide esports viewers. NIP described the settlement as a significant business partnership designed to assist content material, fan experiences and group initiatives.
The model’s ambassador technique has additionally centered closely on web personalities. Adin Ross turned considered one of Rainbet’s most recognizable promotional figures after becoming a member of the corporate in 2025, together with his playing streams serving to generate substantial publicity. Rainbet has additionally labored with a wider group of creators and streamer personalities, together with Jay Ferrer, Lenny Miller, Louie Gambles and Nikola Mijomanovic, whereas its partnerships have prolonged to streamer collective SSB. Rainbet’s personal promotional materials emphasizes the thought of utilizing personalities who have already got established relationships with gaming and streaming audiences.
Throughout 2026, Rainbet expanded past gaming and streaming into mainstream sports activities and leisure. Ryan Garcia has appeared in Rainbet’s partnership exercise, whereas UFC fighter Justin Gaethje was added as a model ambassador in July 2026. The Gaethje collaboration was first publicly observed throughout UFC Struggle Night time on July 18, when he appeared sporting Rainbet branding, earlier than the corporate subsequently promoted the partnership. Across the similar interval, rapper Lil Pump was reported as a brand new Rainbet ambassador, though claims in regards to the monetary worth of that settlement stay unverified.
Rainbet has concurrently elevated its sponsorship presence. In 2026, the corporate turned the primary official sponsor of the Slots part on Kick, strengthening its relationship with the livestreaming ecosystem. It has additionally moved into fight sports activities, turning into the title sponsor of a Naked Knuckle Preventing Championship occasion in Birmingham. Total, Rainbet’s sponsorship historical past reveals a deliberate shift from a primarily on-line playing model towards a broader leisure identification constructed round influencers, esports, streaming, boxing and MMA, with movie star ambassadors offering a lot of its visibility.
Sean Strickland Enjoyable Details and Trivia
- Strickland began coaching in fight sports activities at simply 14 years previous. He says preventing was basically the one sport he was not kicked out of, and coaching gave him an outlet for his anger. Remarkably, he turned skilled at 16.
- He turned an expert fighter lengthy earlier than becoming a member of the UFC. Strickland has been an expert MMA fighter since 2008, which means he already had years of expertise on his file when he made his UFC debut in March 2014.
- Strickland has competed in a couple of weight class. Though he’s finest referred to as a middleweight, he spent a part of his profession at welterweight, the place he went 5-3 in response to his official UFC profile.
- He has a Brazilian jiu jitsu black belt. Regardless of his fame as a relentless boxer and stress fighter, Strickland can be formally achieved in grappling and holds a BJJ black belt.
- His breakthrough in opposition to Israel Adesanya was an enormous upset. At UFC 293 in 2023, Strickland entered as a considerable underdog however dominated Adesanya over 5 rounds, successful by unanimous choice and turning into UFC middleweight champion.
- He has an unusually excessive urge for food for 5 spherical fights. At one level, Strickland had competed in seven 5 spherical fights throughout his earlier eight bouts, successful 5 of them.
- He’s an unusually lively UFC fighter. The UFC famous in 2023 that he had already made 17 Octagon appearances since becoming a member of the promotion in 2014. His willingness to combat often has change into an essential a part of his fame.
- His hobbies are significantly completely different from the stereotypical fighter routine. Strickland says that outdoors preventing, he likes spending time together with his canines, capturing, and using bikes.
- As of 2026, he’s a two time UFC middleweight champion. He regained the championship at UFC 328 by defeating Khamzat Chimaev through break up choice, handing Chimaev the primary lack of his skilled profession. That victory made Strickland a two time UFC middleweight champion.
