Sport and impression targeted PR and communications company, New Attain, has renewed its partnership with Hampshire Cricket and the enduring Utilita Bowl for a fourth consecutive 12 months.
This continued collaboration underscores New Attain’s dedication to delivering distinctive PR and media relations that has amplified profile for the membership and venue, alike.
Since 2022, New Attain has labored intently with Hampshire Cricket to ship strategic media relations, progressive campaigns, and impactful storytelling that showcase the membership’s achievements each on and off the pitch.
New Attain has led PR campaigns, together with the historic photo voltaic venture in partnership with Utilita, established new and improved relationships with media manufacturers, pushed world bulletins and managed key media moments, together with media days, the signing of cricketing icon Ellyse Perry and the membership’s acquisition by GMR Group.
For unique tales and all of the detailed cricket news you want, subscribe to The Cricket Paper web site, digital version, or newspaper from as little as 14p a day.
Thrilled
All through 2026, New Attain will intently align with a new-look team at Utilita Bowl, delivering PR technique throughout key moments in and out of cricket.
This may embody The Hundred in its new format, the stadium’s 25 12 months anniversary, positioning the membership and venue as leaders throughout T20, girls’s and worldwide cricket, ongoing cricket and regional media engagement, celebrating impression locally and putting the membership’s leaders on the coronary heart of the trade.
The managing director at New Attain, Nick Rewcastle, commented: “We’re thrilled to increase our partnership with Hampshire Cricket for one more 12 months.
“Utilita Bowl is without doubt one of the most enjoyable venues in world sport and leisure, and we sit up for persevering with to assist Hampshire Cricket and the venue inform its story and join with audiences in significant methods.
“Yearly is an thrilling 12 months at Utilita Bowl, and we’ve loved working throughout such quite a lot of highly effective initiatives and initiatives.
“2026 is ready to proceed in that trajectory, however with some new faces internally on the membership and the primary full 12 months of latest possession.
“We’re really wanting ahead to backing the Rose and Crown once more this 12 months.”
Excited
Jonathan Peace, head of brand name, digital and advertising at Utilita Bowl, added: “New Attain has been a useful accomplice in elevating our communications technique.
“Their experience and creativity have helped us construct stronger relationships with followers and media alike, and we’re excited to see what we are able to obtain collectively in 2026.”
With deep-rooted experience in sport, media and occasions, New Attain crafts tailor-made campaigns throughout PR, social media and video that encourage motion and create lasting impression.
New Attain’s dedication to transparency and authenticity drives the whole lot the company does, with partnerships going past enterprise; making certain each collaboration is rooted in integrity, belief, and a shared goal.
New Attain won’t compromise belief, morals or guidelines to revenue.
READ MORE: James Vince extends his stay with Hampshire Hawks
