The NBA generated a file $2.11 billion in promoting income from recreation protection in the course of the 2025-26 season, in line with Guideline.
The overall represented a 38% enhance from the earlier season’s $1.53 billion, giving the league’s media companions an extra $580 million in promoting gross sales.
Common-season broadcasts accounted for $870 million, a 74% year-over-year enhance, whereas playoff protection produced one other $987.9 million.
The five-game NBA Finals, which noticed the New York Knicks seize their first championship since 1973, generated $256.1 million.
That was 39% increased than the earlier yr’s Finals between the Indiana Pacers and Oklahoma Metropolis Thunder.
ABC/ESPN led the league’s media companions with $824.5 million in whole promoting gross sales.
NBC Sports activities generated $782.2 million, whereas Prime Video introduced in $507.4 million throughout its first season carrying NBA video games.
NBA’s Tv Advert Income Will increase By 38 P.c To Attain $2.11 Billion https://t.co/tTEHZgdfL2
— RealGM (@RealGM) August 18, 2026
