Whereas praising the standard of basketball within the EuroLeague, Mike James believes the competitors nonetheless has vital alternatives to strengthen its enterprise operations and general monetary mannequin.
The veteran guard pointed to a number of areas that might profit from modernization, together with advertising and marketing, merchandise gross sales, tv rights, and growing income for golf equipment.
“I might say advertising and marketing might be higher. Work out a approach to have extra merchandise and possibly be sponsored by one athletic put on model so it might be offered and we will make more cash off of it. TV rights could be good.
“Discovering a method for golf equipment to earn more money so the league might be higher generally. There’s loads of issues that might be higher. However to not choose on it, to not be impolite, as a result of I feel it’s a terrific product. It’s simply, enhancements acquired to be made.”
James additionally questioned whether or not a very new NBA-backed league might generate the identical ambiance as the present EuroLeague, noting that European supporters are deeply linked to their golf equipment moderately than particular person stars.
“As a result of the factor that’s totally different about Europe than america is that clearly gamers have followers and followers like gamers, however they’re actually followers of the groups. So the entire new league will probably be good.
“Some individuals will go, however you received’t get the passionate followers that they’ve from the league proper now. So I would love for it to mix someway.”
At the moment a free agent following a number of profitable seasons with AS Monaco, James added that he could be open to taking part in in an NBA-supported European competitors if he’s nonetheless lively when the challenge begins.
Mike James on NBA Europe: “I might love for them to accomplice with the EuroLeague”https://t.co/E4M4CcjJzX
— Eurohoops (@Eurohoopsnet) July 9, 2026
