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    You are at:Home»Cricket»England back Brendon McCullum despite Ashes defeat as ECB rejects ‘football-style’ sackings
    Cricket

    England back Brendon McCullum despite Ashes defeat as ECB rejects ‘football-style’ sackings

    Ironside Sports MediaBy Ironside Sports MediaSeptember 5, 2026No Comments4 Mins Read
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    The England and Wales Cricket Board has defended its determination to again the management crew that oversaw this winter’s Ashes give up, insisting the way forward for Brendon McCullum and Rob Key couldn’t be settled by a football-style “recognition marketing campaign”.

    The governing physique promised a “thorough overview” within the wake of the resounding 4-1 defeat Down Beneath, a tour affected by criticisms of sloppy preparation, extreme ingesting and choice errors, however has concluded that evolution below McCullum as head coach and Key as managing director is preferable to swinging the axe.

    A 4-0 loss in Australia 4 years earlier noticed each predecessors – Chris Silverwood and Ashley Giles – pay with their jobs and there was a substantial urge for food for related motion amongst sections of the assist.

    However ECB chief govt Richard Gould – son of the previous Wales and Wimbledon supervisor Bobby Gould and previously CEO of Bristol Metropolis – insisted soccer’s hire-and-fire tradition was not a helpful mannequin.

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    Richard Gould at the Oval
    Richard Gould insists England won’t observe soccer’s hire-and-fire strategy
    (John Walton/PA)

    Willpower

    When requested instantly about McCullum’s place, which earns him over £1million a yr and runs for an additional 18 months, Gould stated that they had given “plenty of consideration” to protecting the identical personnel.

    “Cricket is a really distinctive sport in that it takes a crew of management…it’s not like soccer the place there’s a single level of failure or success with a supervisor,” he stated.

    “We do preserve a really shut eye on all of our supporters. We’ve a wide range of totally different means and it’s not simply by the formal media that we try this, however neither are we going to pick out or deselect administration primarily based on a recognition marketing campaign.

    “My previous man was a soccer supervisor: sacking was a part of the job. It didn’t essentially do the proper factor.

    “Transferring folks on can typically be the straightforward factor to do. That’s not the route that we’re going to take.

    “I’ve seen the driving ambition and willpower that we’re fortunate sufficient to have inside our management group to take the teachings from the Ashes and transfer ahead.

    “I believe what we’ve seen is a willpower from all these concerned to adapt and evolve, to know that there are alternative ways of doing issues.

    “We’ve received lots of people damage by what went on throughout the Ashes, however equally decided to now put issues proper and searching ahead to in search of revenge in 2027.”

    Bobby Gould leads his Cheltenham team off the pitch after a defeat in 2003
    Richard Gould witnessed soccer’s sacking tradition first-hand by his father, Bobby
    (PA)

    Adjustments

    The ECB has already carried out some adjustments.

    The governing physique has re-hired fielding coach Carl Hopkinson and Australian quick bowling guru Troy Cooley on everlasting contracts, and has carried out stricter pointers for planning of main Check collection.

    A midnight curfew can also be right here to remain in a bid to curb current excesses, equivalent to white-ball captain Harry Brook’s involvement in an alcohol-fuelled altercation with a nightclub bouncer throughout the pre-Ashes tour of New Zealand, which value him round £30,000 and really practically his job.

    “There have been actually some cases, and significantly the one which we handled in New Zealand, which we considered considerably unprofessional and we took motion at that exact time,” Gould confirmed.

    “We need to give folks the chance and the liberty to make their very own choices, however typically we additionally want to supply them with extra strict parameters to work with them.”

    Rob Key (right) in conversation with Brendon McCullum.
    Rob Key, proper, in dialog with Brendon McCullum
    (Joe Giddens/PA)

    Powerful

    Key scotched solutions {that a} severe rift had developed between McCullum and captain Ben Stokes, who appeared at occasions to be giving very totally different messages in Australia.

    “There’s by no means been a second the place they’ve had an enormous bust-up. It’s by no means been a difficulty,” he stated.

    “Ben’s approach might be barely extra conservative to Brendon’s, and that’s completely tremendous. I’m in all probability someplace within the center.

    “I do know folks need punishment, and from what it seems to be like, folks must be sacked for that…however I wouldn’t underestimate among the ache that we’ve been by. It’s heartbreaking.

    “For Brendon, myself, Ben… it’s been as robust a time as I believe I’ve had. You strive something you may to plough on as greatest you may, however it’s not simple; that is the gig.

    “You don’t do these jobs to be the most well-liked individual on the earth – you do it to attempt to make a distinction.”

    READ MORE: ECB set for U-turn on interviews of England’s Ashes players before county season






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