Stephen Curry’s reported 10-year, $400 million endorsement agreement with Chinese sportswear company Li-Ning has drawn consideration throughout the basketball world, and one of many strongest reactions got here from longtime teammate Draymond Inexperienced.
Talking on The Draymond Inexperienced Present, Inexperienced expressed amazement on the scale of the deal and what it says about Curry’s affect each on and off the courtroom.
“To signal a $400 million plus sneaker deal, allegedly, at 38 years outdated is extraordinary,” Inexperienced mentioned, by way of NBC Sports Bay Area. “Which simply lets you already know the load that the title Steph Curry carries, which helps you to know that the presence that Steph Curry has, who he’s, what he’s, what he stands for, that they’re prepared to signal this a 10-year deal.”
The settlement ends Curry’s 12-year partnership with Under Armour and marks one of the vital endorsement strikes in basketball. The reported deal provides the four-time NBA champion a chance to increase Curry Model on a worldwide scale, together with signing athletes underneath his personal label and growing a golf product line.
The partnership can be a strategic transfer for each side. Li-Ning is already a dominant drive within the Chinese language basketball market, whereas Curry stays one of many NBA’s most recognizable world stars. The corporate plans to open devoted Curry Model shops in each america and China as a part of the collaboration.
Inexperienced’s feedback spotlight the rarity of such a contract at this stage of a participant’s profession. Most main sneaker offers are signed when athletes are getting into their prime years, not approaching their late 30s. Curry, nevertheless, continues to be one of many league’s most marketable figures because of his on-court manufacturing, championship résumé and worldwide recognition.
Even through the 2025-26 season, Curry remained among the many NBA’s elite performers. The Warriors guard averaged 26.6 factors per sport whereas taking pictures 39.3% from three-point vary and 92.3% from the free-throw line throughout 43 appearances. His scoring effectivity and continued skill to stretch defenses stay central to Golden State’s offense.
The reported settlement additionally creates an attention-grabbing connection throughout the Warriors group. Jimmy Butler, who joined Golden State and averaged 20.0 factors per sport through the 2025-26 marketing campaign, is already certainly one of Li-Ning’s NBA endorsers. Corridor of Famer Dwyane Wade has lengthy been related to the model as effectively.
