Dana White is coming to make boxing nice once more.
Earlier this yr, the UFC CEO confirmed that he would finally jump into the world of boxing alongside Turki Alalshikh, chairman of the Normal Leisure Authority in Saudi Arabia.
Collectively, they’ll look to alter the game, utilizing White’s UFC mannequin that introduced the MMA juggernaut from a fledgling upstart to the multi-billion greenback enterprise it’s at the moment.
“The Contender model, I believe that I can add plenty of worth to the game and to plenty of these younger up-and-comers,” White mentioned throughout an look on The W.A.D.E. Concept. “We did all of the groundwork for this factor — tv deal, area deal, manufacturing — that is going to be the third largest combat in historical past.
“And what I’m centered on is what we need to do in 2026, the place we do my very own factor with Turki Al-Sheikh, a Contender model sequence in boxing, the place the highest, undefeated fighters face one another, making your complete card thrilling from the primary combat to the final. I promise inside a few years, you’ll have folks tuning in to all of the fights from begin to end constantly.”
Canelo vs. Crawford was an enormous hit for Dana White and Co.
White’s first foray as a boxing promoter was at this weekend’s massive clash between Canelo Alvarez and Terence Crawford. Emanating from Allegiant Stadium in Las Vegas, the occasion was a smashing success, with its reported $47.23 million gate being one of many prime three largest gates in boxing historical past.
Moreover, greater than 41 million tuned into the combat card on Netflix, making it the most-viewed males’s championship boxing match of the century.
You couldn’t ask for a a lot better begin as a boxing promoter.
