Caitlin Clark continues to drive large WNBA audiences throughout just about each media platform. There is not any sense of that stopping anytime quickly, both.
The most recent file got here on Amazon Prime Video, where the Aug. 20
Indiana Fever towards Dallas Wings sport averaged 1.07 million viewers, according to Sports Media Watch, making it the most-watched WNBA sport ever measured on Prime Video. It additionally matched the typical viewers for NBA video games on Prime Video final season, though this truly is the primary yr Nielsen has measured WNBA video games on the platform.
Caitlin Clark continues to drive record-breaking audiences
That is nothing new, in fact. Clark and the Fever have additionally set main viewership data throughout different networks.
Simply taking a look at this season, Fever-Aces drew 2.64 million viewers on NBC and Peacock, according to NBC Sports. Fever-Dream reached 2.58 million on ESPN, and Fever-Liberty additionally averaged 2.58 million on CBS, setting data for these platforms. Fever-Wings pulled in 1.62 million on ION, which turned out to be a community file, whereas Fever-Valkyries reached 1.14 million on USA Community, which was additionally a WNBA file.
The one exception was ABC, the place Fever-Sky drew 2.6 million viewers. That is rather a lot and was the community’s largest WNBA viewers this yr, however simply wanting final season’s 2.70 million.
Nielsen’s shift to its Large Knowledge measurement system has additionally boosted sports activities viewership numbers, however the bigger development is difficult to overlook. It is easy to see that Clark and different Fever stars, reminiscent of Sophie Cunningham, are driving a unprecedented quantity of consideration to the WNBA, with the Fever constantly producing a few of the league’s largest audiences.
