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    You are at:Home»Football News»Behind the scenes on Lego World Cup trophy ad as 2026 finals stars unite for commercial
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    Behind the scenes on Lego World Cup trophy ad as 2026 finals stars unite for commercial

    Ironside Sports MediaBy Ironside Sports MediaJune 3, 2026No Comments4 Mins Read
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    Cristiano Ronaldo, Lionel Messi, Kylian Mbappe and Vinicius Junior have every been portrayed in LEGO bricks as a part of a collection of particular units created for the 2026 FIFA World Cup.

    4 of the best-known athletes on this planet, the quartet got an opportunity to examine their likenesses, together with a recreation of Ronaldo’s Siuuu celebration pose in an 854-piece mannequin that may also be configured to hold off a bicycle kick.

    “We collected so many choices on wigs and facial expressions and we have been always going forwards and backwards with the groups, displaying what we have been doing and exploring,” stated LEGO’s Sanne van Kesteren, talking to AS.

    “We wished to indicate every other particulars they’ve, like Messi’s tattoos, for instance.”

    Lego World Cup set: ‘Everybody desires a chunk’

    Vinicius Junior’s Soccer Highlights set – a part of a collection described as a “cinematic snapshot” of the gamers – is made up of 510 items.

    In an advert to advertise the units, the gamers construct a reproduction of the event trophy and smile at one another round a desk, accompanied by the tagline “everybody desires a chunk”.

    Footballer Vinicius Junior grinning while holding up a lego toy in a darkened room. Vinicius Junior is wearing a dark-coloured jacket

    “We wanted to look into what hairpiece we have been utilizing and learn how to get the face appropriate,” Van Kesteren stated of the works, recalling feeling “just a little nervous” earlier than displaying the Siuuu piece to Ronaldo’s crew.

    “That was the one we believed in probably the most, as a result of it’s tremendous iconic and the children are going to adore it.

    Footballer Cristiano Ronaldo sitting on a sofa playing with a Lego toy on a table. Ronaldo is wearing a dark top and shorts

    “Particularly on the expressions: ‘Ought to we’ve got a extra smiley face, a extra decided face?’ We determined to have two faces for Ronaldo.

    “After all, once we confirmed it, we have been just a little tense – however the crew actually favored that. They have been really speaking about it on a regular basis, saying ‘I really like this face’. That’s the one within the packaging shot.”

    Footballer Kylian Mbappe grinning while a filming camera is visible in the background. Mbappe is wearing a dark-coloured top

    Ronaldo on Messi, Mbappe, Vinicius Jr

    Ronaldo described the Argentina captain, France skipper Mbappe and Brazil celebrity Vinicius Jr as “unbelievable” and stated he was “honored” to have been a part of the set.

    The designs are constructed on letter-shaped bases and have the colours of the gamers’ nationwide shirts alongside a collectible plaque and minifigure.

    Ronaldo and Mbappe’s likenesses comprise 490 items, with 2022 World Cup winner Messi’s made from 500.

    Designer Freddy Charters stated his spotlight of the undertaking was assembly Messi to indicate him the set he had been “working for months on”.

    Footballer Lionel Messi sitting in a room while being filmed. A camera is visible in the foreground and messi is wearing a brown jacket and white t-shirt while holding up a hand

    “If you happen to’re a fan of soccer, try to be a fan of Messi,” stated Charters. “He’s an excellent participant and I’ve adopted his life and profession since I used to be very younger.

    “He expressed that his household was actually into LEGO constructing. He stated it was surreal for him to now see himself in LEGO kind and that his household would now be constructing a set primarily based on him, which is wonderful.”

    A young designer working on a Lego toy at a table. The designer is wearing a dark top and touching the toy with one hand

    How a lot are the Lego World Cup units?

    The Messi and Ronaldo Soccer Legends items are $79.99, with a Messi celebration design costing $199.99.

    “Just like soccer, LEGO play is all about constructing and rebuilding, attempting new issues, studying from errors and celebrating successes,” stated Messi, including that he was “thrilled” for followers to strive the units.

    “I really like how these LEGO units deliver my on-pitch moments to life in a enjoyable and imaginative method.”

    A young designer working on a Lego toy at a table. The designer is wearing a dark top and touching the toy with one hand

    The soccer units can be found from LEGO’s site, with some on pre-order when the industrial aired on April 2.

    The trophy set seen within the advert is priced at $199.99 and a World Cup soccer is $129.99.

    A FIFA World Cup trophy emblem set and a US nationwide crew jersey can be found for $24.99 every.

    Messi, Ronaldo, Vinicius Jr, Mappe World Cup fixtures

    Ought to they play on the 2026 World Cup finals, the quartet may every participate in three group stage fixtures and a most of 5 knockout stage matches.

    The finals are being held within the USA, Canada and Mexico and begin on June 11.

    Listed here are the gamers’ confirmed fixtures within the group stage. Asterisk denotes a match beginning the next day within the UK.

    Participant Date Match ET PT BST
    Messi June 16 Argentina vs Algeria 21:00 18:00 02:00*
    June 22 Argentina vs Austria 13:00 10:00 18:00
    June 27 Jordan vs Argentina 22:00 19:00 03:00*
    Mbappe June 16 France vs Senegal 15:00 12:00 20:00
    June 22 France vs Iraq 17:00 14:00 22:00
    June 26 Norway vs France 18:00 15:00 23:00
    Vinicius Jr June 13 Brazil vs Morocco 18:00 15:00 23:00
    June 19 Brazil vs Haiti 21:00 18:00 02:00*
    June 24 Scotland vs Brazil 18:00 15:00 23:00
    Ronaldo June 17 Portugal vs DR Congo 13:00 10:00 18:00
    June 23 Portugal vs Uzbekistan 13:00 10:00 18:00
    June 27 Colombia vs Portugal 19:30 16:30 00:30*

    Media used with permission. ©2025 The LEGO Group.



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