Anthony Edwards — the much younger Adidas signature counterpart to Damian Lillard, James Harden, and Donovan Mitchell — saw his first shoe represent 49% of all Adidas Basketball sneaker sales on GOAT. That quantity is an enormous vote of approval for the 23-year-old’s debut AE 1 sneaker and in addition helped to drive a 136% uptick in general Adidas Basketball shoe gross sales on GOAT. With a brand new long-term shoe deal extension set to make “Ant Man” the longer term face of the class, 2025 is setting as much as place fairly a little bit of gross sales strain on his upcoming AE 2 launching later this yr. -via boardroom.tv / January 24, 2025
