The UFC’s in-house area in Las Vegas has a brand new title and a wider position. On 14 January 2026, UFC CEO Dana White introduced that the UFC Apex will now be often called Meta Apex underneath a 5‑12 months naming‑rights settlement with Meta, deepening a expertise partnership that started in 2025 and formally makes Meta the promotion’s “Fan Expertise Companion.”
The UFC Apex is Now the Meta Apex
The deal extends an current relationship that already put Meta merchandise like Meta Quest headsets, Ray‑Ban Meta good glasses and Meta AI into UFC broadcasts and shoulder programming. White, who joined Meta’s board in 2025, framed the settlement as a technique to change how followers expertise dwell fights, saying Meta’s tech will “remodel how followers expertise dwell fights” as a part of the rebrand. Meta CMO Alex Schultz referred to as Meta Apex an opportunity to “redefine how followers and athletes join and expertise the game,” pointing to deeper integration of Meta {hardware} and software program on web site.
Meta Apex sits subsequent to UFC headquarters and the Efficiency Institute in Enterprise, Nevada, and has been central to the promotion’s schedule because it opened in 2019. UFC purchased the previous Scientific Video games constructing in 2018 for round 40 million {dollars} and invested an extra 30 million {dollars} to transform it right into a dwell occasions and manufacturing hub. In the course of the pandemic, the power hosted most U.S. playing cards behind closed doorways and has since staged near 200 occasions, together with greater than 100 Struggle Nights, Dana White’s Contender Sequence, The Final Fighter bouts and UFC BJJ exhibits.
The naming‑rights deal lands as TKO Group is upgrading the venue. Renovations scheduled for completion later in 2026 will increase capability to about 1,000 followers, add improved concessions and merchandise areas, and overhaul the doorway, foyer and ticket field workplace. For the primary time, tickets to all occasions at Meta Apex can be out there to most of the people reasonably than restricted visitor lists, shifting the constructing from a largely studio surroundings towards a small however open area mannequin.
Expertise is the hook. Meta branding will run all through the constructing, and the companions plan devoted activation areas the place followers can strive VR experiences, AI options and wearable tech in methods tied on to dwell playing cards. White has highlighted interactive VR viewing and on‑web site use of good glasses as examples of how Meta Apex is supposed to mix a TV studio, lab and area in a single location.
Programming at Meta Apex can also be widening. The venue will stay residence to pick out UFC Struggle Nights, the Contender Sequence and UFC BJJ, whereas additionally internet hosting Dana White’s lengthy‑deliberate Zuffa Boxing mission. The primary Zuffa Boxing card is ready for 23 January, headlined by Callum Walsh vs. Carlos Ocampo, with a slate of 12 exhibits focused throughout 2026 and broadcasts tied into the UFC’s new Paramount Skydance media deal. WWE occasions and Energy Slap playing cards underneath the TKO umbrella will proceed to run by way of the power as effectively.
