Dana White goes all in with Meta.
TKO Group Holding announced Wednesday that the UFC has signed a multi-year partnership with Meta, with Mark Zuckerberg’s firm changing into the UFC’s “official fan expertise accomplice.”
Take a look at a bit of the discharge under:
As UFC’s first Official Fan Expertise Associate, Meta will collaborate with UFC to make use of Meta’s expertise platforms, providers, and merchandise, together with Meta AI, Meta Glasses, Meta Quest, Fb, Instagram, WhatsApp and Threads, to immerse followers deeper into UFC content material than ever earlier than. As well as, Meta will change into the Official AI Glasses Associate of UFC and can work with UFC to creatively use their groundbreaking AI glasses in compelling methods at UFC occasions.
White and Zuckerberg have shaped a detailed relationship over time, with Zuckerberg often attending UFC occasions and White being brought on to join Meta’s board of directors this past January.
The precise nature of White’s involvement is unclear, however the enterprise connection is already showing to pay dividends with Wednesday’s announcement. White took to social media to share the information and ensure his beforehand talked about plans to have Meta help in creating a brand new fighter rating system, with plans to unveil it earlier than the tip of 2025.
“We’ve already began to work with Meta to create a brand new fighter rankings system that can debut later this yr, thank God,” White stated. “We’ll even be utilizing Meta’s AI-powered glasses to seize UFC content material and we’re going to do issues with Meta that can blow UFC followers away. The subsequent few years might be an absolute game-changer for followers of this sport.”
Zuckerberg is quoted within the launch, saying, “I like this sport and I’m wanting ahead to working with the UFC to let followers expertise it in new methods.”
