The Tremendous Bowl would not simply carry out the most important names in sports activities and leisure yearly. It additionally brings out the biggest brands. Nicely, most of them.
Nike, nevertheless, had surprisingly sat out on the sidelines since 1998, till it lastly returned with a business throughout Tremendous Bowl LIX. After a 27-year wait, the advert wanted to ship — and it did.
The minute-long “So Win” spot is an all-female business that celebrates 9 of the highest athletes within the sports activities world:
- Jordan Chiles, member of the gold medal-winning U.S. Olympic gymnastics workforce
- Caitlin Clark, reigning WNBA Rookie of the 12 months with the Indiana Fever
- Sabrina Ionescu, three-time WNBA All-Star with the New York Liberty
- Alexia Putellas, two-time Ballon d’Or Féminin winner
- Sha’Carri Richardson, an Olympic gold medal-winning sprinter
- Aryna Sabalenka, presently the No. 1 girls’s tennis participant on this planet
- JuJu Watkins, sophomore standout for the USC girls’s basketball workforce
- A’ja Wilson, reigning WNBA MVP with the Las Vegas Aces
- Sophia Wilson, star USWNT/Portland Thorns ahead
Grammy Award winner Doechii narrates the advert, which challenges all of the issues girls are advised they can not do in sports activities.
“You may’t be demanding. You may’t be relentless … so be relentless,” Doechii says, because the athletes defiantly showcase their abilities. “You may’t be assured … so be assured.”
Then it ends with the clincher: “No matter you do, you possibly can’t win. So win.”
Successful is one thing these 9 girls know do. And it is what Nike did with its first Tremendous Bowl business in nearly 30 years.
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