Netflix has confirmed that 41.1 million viewers tuned in globally to observe Terence Crawford dethrone Saul “Canelo” Álvarez for the undisputed tremendous middleweight title, marking the very best viewers for a males’s championship boxing match this century. The bout, held at Allegiant Stadium in Las Vegas on September 13, peaked at 24 million concurrent streams, underscoring the dimensions of curiosity in dwell sports activities on streaming platforms.
Netflix’s Canelo vs. Crawford Stream Shatters Boxing Records with 41 Million Viewers
From opening bell to final horn, the battle generated a median minute viewers (AMA) of 36.6 million dwell and same-day viewers, in accordance with Netflix and VideoAmp knowledge. In the US alone, 20.3 million viewers watched dwell or inside the identical day, contributing considerably to the worldwide whole. Netflix reported that the occasion topped its charts in 30 markets-including the U.S., Mexico, Canada, Eire and Australia-and entered the Prime 10 in 91 nations, reflecting its worldwide enchantment.
Inside Allegiant Stadium, a sold-out crowd of 70,482 spectators witnessed Crawford prevail by unanimous choice, producing a dwell gate of over $47 million, which ranks because the third-largest boxing gate in historical past behind Mayweather vs. Pacquiao and Mayweather vs. McGregor. The document underscores the rising monetary weight of streaming-led boxing occasions, difficult the normal pay-per-view mannequin.
Despite these landmark figures, Netflix’s record for live sports remains with the Jake Paul vs. Mike Tyson occasion in November 2024, which drew an estimated 108 million AMA and peaked at 65 million concurrent streams. That encounter blurred the traces between leisure and sport and established a benchmark for streamer-hosted boxing spectacles. Nonetheless, the Crawford–Canelo battle now holds the excellence of being the most-viewed males’s championship contest of the century, a title that highlights the shifting dynamics of how followers eat high-profile sports activities content material.
The success of this broadcast arrives amid Netflix’s broader push into dwell sports activities. Earlier this yr, the platform debuted weekly streams of WWE’s “Monday Evening Uncooked” and secured NFL Christmas Day doubleheaders, signaling a strategic dedication to dwell programming. With every new occasion, Netflix refines its methodology and distribution infrastructure.
Boxing analysts view the Crawford–Canelo numbers as a proof of idea for premium fights on subscription companies. Not like pay-per-view occasions, which depend on one-time excessive charges, Netflix gives entry to its complete library alongside marquee dwell occasions for a hard and fast month-to-month price. As streaming firms vie for sports activities rights, the power to attract tens of tens of millions of viewers might reshape broadcast agreements and income fashions.
