The concern amongst followers {that a} change in possession for Royal Challengers Bengaluru (RCB) will result in a reputation change is comprehensible, given the historical past of the Deccan Chargers franchise. Nevertheless, skilled evaluation suggests the core model, “Royal Challengers Bengaluru (RCB),” is extremely unlikely to vary even after the sale by present proprietor Diageo PLC.
IPL 2026: Why the RCB identify and model will likely be retained
The first cause RCB’s identify and emblem are anticipated to stay unchanged, despite the sale by Diageo, is the immense monetary and model worth connected to the present id, which is transferred with the sale of the entity itself. Star Sports activities presenter and commentator Tanay Tiwari clarified the state of affairs, stating:
“Sure, RCB is up on the market, however its identify shouldn’t be going to vary. Who’s spreading these rumors? It’s utterly unfaithful… Think about RCB as an individual, similar to you or me. You have got belongings like your automobile or your home; equally, RCB, the entity, has its personal belongings, together with its trademark So, anybody who buys RCB from Diageo may also purchase its trademark.” Tanay mentioned.
The prevailing model, emblem, and identify are thought-about belongings of the franchise entity. Any high-profile purchaser, reminiscent of those that have expressed curiosity like Adar Poonawalla or Parth Jindal, can be buying the entire enterprise entity, which incorporates the dear and extremely recognizable RCB trademark. Tiwari emphasised the monetary folly of a rebrand:
“Why would somebody pay 1.2 billion {dollars}, nearly 10,000 crores, to rebrand the workforce and provides it a brand new identify, when the RCB model already holds a lot worth out there? It doesn’t make sense. When the sale occurs, the identify, emblem, and every little thing about RCB will stay unchanged. So, don’t hear to those web rumors; perform a little extra analysis. Nothing will change.” Tanay concluded.
For a brand new proprietor, retaining the established identify is probably the most logical and financially prudent choice, because it preserves the present fan base, merchandise income, and the billions of {dollars} of brand name fairness constructed up since 2008.
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IPL 2026: The sale and the ‘non-core’ enterprise issue
The change in possession is being pushed by Diageo PLC’s choice to categorise RCB as a “non-core” enterprise and their want to promote their whole stake within the franchise, with the method anticipated to be accomplished by March 31, 2026. The unique identify, Royal Challengers, was chosen by former proprietor Vijay Mallya to advertise his Indian whisky model, Royal Problem.
Nevertheless, the model is not only a advertising device for a spirits firm; it has developed into some of the acknowledged and invaluable sports activities franchises globally. With the sale course of overseen by a number one service provider financial institution and involving high-profile consumers like Adar Poonawalla (CEO of Serum Institute of India) and Parth Jindal (co-owner of Delhi Capitals), the main focus of the transaction is on maximizing the sale value, which is tied on to the worth of the present model. Due to this fact, any purchaser investing an estimated $1.2 billion (INR 10,000 crores) can be motivated to leverage the present model fairness, making a reputation change extremely unbelievable.
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