The Tremendous Bowl is not only the only greatest soccer sport of the season. It’s also one of many greatest cultural occasions in the US and can have a good portion of the nation tuning in whether or not they’re soccer followers or not.
The halftime present, commercials and celebrities make it an occasion that even essentially the most informal of viewers wish to watch. Relating to the latter level, it’s laborious to disregard the presence of pop icon Taylor Swift and what is going to certainly be one other look as she continues to assist Kansas Metropolis Chiefs tight finish Travis Kelce.
Whereas her presence at Chiefs video games could also be polarizing amongst soccer followers, there may be loads of proof to recommend her presence has been a large win for the NFL.
A recent survey from Lending Tree found that Swift has not solely pushed extra individuals to watching soccer — and by extension the Tremendous Bowl — however to additionally spend extra money on the league and the sport.
From the survey:
“Swift isn’t simply main individuals to look at video games, although. She’s driving spending, too. One in 5 (20%) Individuals say Swift has influenced their spending on soccer. Amongst Gen Zers and millennials, that charge rises to 39% and 31%, respectively. Curiously, 26% of males say she influenced their spending on soccer, versus 14% of ladies.”
Whereas the survey additionally discovered that 17% of followers “hate” what she has completed to the NFL, that doesn’t outweigh the constructive positive aspects. It additionally has unlikely influenced their willingness to look at.
The underside line is the NFL is the most well-liked sport within the nation and Swift is the most well-liked pop-music icon within the nation. It’s comprehensible that the 2 forces colliding and coming collectively would result in a rise in viewership and spending. Particularly if she is bringing in new individuals to the game that can begin spending cash that pre-existing soccer followers already spent.
