In a shocking improvement simply weeks earlier than the beginning of the Asia Cup 2025, the Indian cricket workforce is dealing with an unprecedented scenario. The Board of Control for Cricket in India (BCCI) has formally ended their title sponsorship with the fantasy sports activities platform Dream11, a transfer triggered by the passing of a brand new authorities invoice.
The Promotion and Regulation of Online Gaming Bill, 2025, which has been cleared by each the Lok Sabha and Rajya Sabha, bans all types of money-based on-line video games and their promotion in India. In consequence, Dream11 was pressured to droop its paid contests, making its three-year, INR 358 crore take care of the BCCI unfeasible.
The Indian workforce’s jerseys, which had been already printed with the Dream11 brand for the match, will no longer be used. With the Asia Cup within the UAE starting on September 9, the nationwide facet is now with out a jersey sponsor. The BCCI has initiated the method of discovering a substitute, however the tight timeline makes it extremely unlikely {that a} new sponsor might be in place earlier than the beginning of the match. This marks a major second for the Indian workforce, which, for the primary time in years, will doubtlessly be taking part in a serious match with out a main sponsor’s brand on its jersey.
Primary jersey sponsors of Asia Cup 2025 groups
The Asia Cup 2025 options eight groups, every with a singular sponsorship panorama. The match might be significantly notable for the Indian workforce, which might be taking the sphere with out a primary jersey sponsor for the primary time in years.
1. Pakistan: The Pakistan nationwide cricket workforce’s principal accomplice is Pepsi, a long-standing affiliation that started within the Nineties. The Pakistan Cricket Board signed a one-year extension with the beverage large in 2020 and has reportedly continued to resume the partnership. This enduring relationship makes Pepsi some of the recognizable and constant sponsors in worldwide cricket.
2. Sri Lanka: Dialog Axiata PLC, a outstanding cellular connectivity supplier in Sri Lanka, is the official sponsor for the nationwide cricket groups. This long-standing partnership, which started in 2013, was prolonged just lately to cowl not solely the lads’s and girls’s worldwide groups but in addition grassroots cricket improvement initiatives. Dialog’s help extends to different sports activities within the nation as properly, showcasing their dedication to the nation’s athletic progress.
3. Bangladesh: Cell community operator Robi Axiata Restricted has returned because the sponsor of the Bangladesh males’s cricket workforce. The corporate signed a three-and-a-half-year settlement with the Bangladesh Cricket Board in February 2025, valued at 50 crore Taka. Robi had beforehand sponsored the workforce from 2015 to 2018 earlier than pulling out, however has now renewed its dedication to the game.
Bangladesh Cricket Board (BCB) and Robi Axiata Restricted signed a sponsorship settlement right now that may see Robi because the Nationwide Cricket Crew sponsor as much as thirty first of July, 2027.#Cricket | #BCB | #robi | #TeamSponsorship pic.twitter.com/UIdnuxYi0U
— Bangladesh Cricket (@BCBtigers) February 16, 2024
Additionally READ: Debutants Oman unveil squad for Asia Cup 2025, Jatinder Singh to lead
4. Afghanistan: The Afghanistan nationwide cricket workforce is primarily sponsored by the telecommunications firm Etisalat. The partnership was prolonged in June 2024 through a aggressive bidding course of, granting Etisalat rights throughout all residence and away internationals, in addition to ICC and ACC tournaments and home competitions in 2025.
5. United Arab Emirates: The Emirates Cricket Board has a partnership with Virat as a key official sponsor of the nationwide cricket groups. The UAE workforce additionally options different sponsors in particular collection and tournaments, such because the just lately concluded T20i Tri-Collection in Sharjah, which was partnered by Financial institution Alfalah and Inverex Photo voltaic Power.
6. Hong Kong: Cricket Hong Kong, China (CHK) has a number of companions that help the nationwide groups. The first sponsors embody Arivaa Sports activities, Sports activities Administration outfit, introduced simply couple of days in the past primarily for the Asia Cup 2025.
We’re thrilled to announce @arivaasports because the official Sponsor of the Hong Kong Males’s Cricket Crew🏏
From the grassroots to the worldwide stage, this partnership fuels our journey to the Asia Cup 2025 and past.
Right here’s to new milestones and a brighter future for cricket in Hong… pic.twitter.com/QmHeam8TVF
— Cricket Hong Kong, China (@CricketHK) August 22, 2025
7. Oman: Omantel serves because the affiliate and grassroots nourishment accomplice for the Oman nationwide cricket groups. The corporate has prolonged its sponsorship to help the promotion of a wholesome life-style and athletic excellence at varied ranges of the game throughout the nation.
Additionally READ: Dream11 exits as Team India’s sponsor; BCCI eyes new deal before Asia Cup 2025
