Audi has unveiled its R26 idea automobile that gives a preview of the brand new System 1 workforce’s identification forward of its debut in 2026.
A launch occasion at Audi’s Model Expertise Middle in Munich was held on Wednesday evening to showcase the workforce’s deliberate look, with an idea automobile – titled the R26 – carrying titanium, carbon black and the newly launched Audi purple in its livery. The 2026 automobile itself can be unveiled in January, however Audi says the design incorporates “minimalist graphic surfaces, outlined by exact geometric cuts, [that] combine seamlessly with the racing automobile’s geometry.”
Audi is taking on the present Sauber workforce and can run its works F1 mission throughout three separate areas. The chassis can be manufactured at Sauber’s headquarters in Hinwil, Switzerland, whereas the ability unit is being produced at a bespoke facility – Audi System Racing GmbH in Neuburg an der Donau, Germany. A know-how workplace in Bicester, England, was additionally opened this 12 months to faucet into expertise close to the vast majority of rival F1 groups.
“System 1 is extra than simply motorsport,” Audi CFO Jurgen Rittersberger mentioned. “It’s leisure, emotion, know-how – and likewise a problem. However it’s exactly this mixture that takes us the place we need to go: inspiring new buyer teams for Audi.
“With the large attain of System 1, we have now the chance to draw new prospects for our model – particularly within the youthful goal group, the place System 1 is experiencing speedy development.
“Due to the associated fee cap, System 1 can be extra financially sustainable than ever earlier than. Once we take a look at the event of sponsorship alternatives, workforce evaluations, and the general income potential in System 1, one factor turns into clear: This path makes good sense for Audi – additionally economically.”
Audi first introduced its arrival in the summertime of 2022, with its plans with Sauber confirmed later that 12 months. It has since constructed a brand new 3,300 sq. ft. constructing at its Neuberg facility, and first ran an entire new energy unit in Might of 2024.
Whereas the workforce’s model identification didn’t incorporate the total deliberate livery or sponsors, Audi has already confirmed Revolut as its title accomplice for 2026, with Adidas coming into into an attire partnership with the workforce.
