Discontent over the UFC’s rising reliance on synthetic intelligence for promotional content material is now not restricted to followers, as a fighter inside the group has now voiced his opposition.
Fight sports activities followers have lengthy voiced their frustration with how the MMA chief promotes its occasions, usually drawing comparisons to the grand, cinematic really feel of main boxing promotions, which are inclined to ship a extra polished and larger-than-life presentation.
Now, with AI quickly reshaping content material creation and video manufacturing, the UFC seems to be leaning closely into the expertise. That shift was most evident in the teaser for UFC Freedom 250, which is about to happen on the White Home, a promo that was largely AI-generated and shortly sparked debate amongst followers.
Dana White and chief content material officer Craig Borsari have made it clear the company plans to lean further into AI and related applied sciences going forward, regardless of mounting backlash from the group. White even doubled down on that stance, bluntly responding, “shut the fu*okay up and watch the fights,” when requested concerning the criticism.
Nonetheless, Renato Moicano sees issues in a different way, suggesting that the push towards AI-generated content material is a disservice to UFC followers.
Renato Moicano Voices Frustration Over UFC’s AI-Made Promos
Throughout a latest look on The Ariel Helwani Present, Renato Moicano took purpose on the UFC’s AI-generated promo for its White Home card. “Cash” didn’t maintain again, arguing {that a} promotion producing report income ought to spend money on high-quality manufacturing fairly than depend on machine-made movies, which he believes fall wanting what followers deserve.
“UFC will not be going to be very comfortable for me to say that, however I didn’t prefer it,” Moicano stated. “I believe that’s disrespectful in direction of the followers, as a result of I’m a fan myself. Should you can’t put Alex Pereira or Ilia Topuria on an airplane and put them in Washington in entrance of the White Home, I don’t suppose that’s good. I believe that’s sloppy. I don’t like to make use of AI in my stuff. I’m not saying AI doesn’t assist, some stuff I take advantage of AI. However not for content material. As a result of I believe individuals can see that’s simply sloppy. That’s mind rot.”
