Cadillac has introduced it would launch its first Components 1 livery through the 2026 Tremendous Bowl.
The Common Motors and TWG Motorsports staff could have taken half in its first official session in Barcelona on the finish of January, as all groups shake down new automobiles forward of the pre-season checks in Bahrain. To unveil the primary livery for the staff, Cadillac has bought an promoting spot through the NFL’s Tremendous Bowl on Feb. 8, exposing it to a possible viewers of over 100 million viewers.
“The Tremendous Bowl is among the uncommon moments in American tradition the place sports activities, leisure and storytelling come collectively, and it provides us an opportunity to introduce Cadillac Components 1 Workforce on a stage that displays who we’re,” Cadillac F1 CEO Dan Towriss stated. “We’re pleased with our American heritage and we need to present up in a manner that feels daring, revolutionary and distinctly ours. That is only the start, but it surely’s a second I’m extremely pleased with.”
Cadillac is the fifth staff to verify when it would launch its 2026 id, with Purple Bull and Racing Bulls partnering with Ford in Michigan on Jan. 15, adopted by Alpine in Barcelona on Jan. 23, and Aston Martin on Feb. 9.
Discussions are ongoing however groups are prone to be allowed to run their 2026 liveries through the Barcelona shakedown if they’ve already launched the colour scheme, whereas those that haven’t will run in one-off designs throughout the 5 days in Spain.
