The Arkansas UFC athlete Bryce Mitchell misplaced his thoughts when the Southern restaurant chain ditched its old-timey mascot.
Bryce “Thug Nasty” Mitchell has as soon as once more confirmed he’s the UFC’s most dependable supply of eyeball-rolling controversy. The 30-year-old Arkansas fighter exploded on-line after discovering Cracker Barrel swapped out its longtime brand that includes “Uncle Herschel” for a bland text-only design.
Bryce Mitchell Rips Cracker Barrel Rebrand
“I found out Cracker Barrel got gayed out,” Bryce Mitchell declared together with his signature tact. “I feel some feminist lady took over the restaurant… The lady ain’t even match to run the kitchen, not to mention run the entire firm”.
The “feminist woman” in question is Julie Felss Masino, who turned Cracker Barrel’s CEO in November 2023. Masino comes with severe company credentials – she beforehand ran worldwide operations at Taco Bell and held management roles at Starbucks, Mattel, and Sprinkles Cupcakes. Her crime in opposition to Mitchell’s worldview seems to be main a $700 million transformation of the chain’s 660-plus areas.
Cracker Barrel announced the logo change Tuesday as part of what they called the “fifth evolution” of their branding. Gone is Uncle Herschel, the overall-wearing figure who sat beside a barrel for nearly 48 years. In his place sits a minimalist yellow octagon with black text – corporate design 101.
The backlash was swift and cruel. Conservative social media exploded. Donald Trump Jr. jumped in with confusion.
However Bryce Mitchell’s response stood out even on this crowded discipline of shock. The fighter, who’s made a profession of controversial takes alongside his spectacular grappling expertise, appeared personally offended {that a} lady now runs his favourite consolation meals chain.
This newest outburst suits Mitchell’s sample completely. Earlier this 12 months, UFC president Dana White known as him “past disgusting” after Mitchell defended Adolf Hitler on his podcast, claiming the Nazi chief was “ man” earlier than stepping into medication. White condemned the feedback however took no disciplinary motion, citing free speech.
Mitchell later apologized for those remarks, admitting he “sounded insensitive.” No apology yet for his Cracker Barrel meltdown, though the restaurant chain seems unbothered by the controversy.
Cracker Barrel stood firm, insisting their “values haven’t changed” and that Uncle Herschel remains “front and center” in restaurants, just not on the logo.
For Mitchell, the Cracker Barrel controversy adds another chapter to his growing reputation as MMA’s village oddball. Whether he’s claiming the Earth is flat, refusing to put on seatbelts, or now attacking feminine CEOs, “Thug Nasty” by no means fails to ship content material that makes headlines for all of the unsuitable causes.
The fighter from Cabot, Arkansas, appears decided to show each cultural second into his private soapbox.
