On Could 1, 2025, the Sawai Mansingh Stadium in Jaipur turned greater than only a cricket venue as Rajasthan Royals (RR) took on Mumbai Indians (MI) within the Indian Premier League (IPL). The match, dubbed the “Pink Promise Match,” noticed the Royals don their iconic all-pink jerseys, an emblem of their dedication to women-led transformation in rural Rajasthan.
Motive why RR gamers are donning the pink jersey
The particular package is a part of RR’s ongoing initiative titled #PinkPromise, a marketing campaign targeted on ladies’s empowerment and rural upliftment. For each match ticket offered, the franchise has pledged to contribute INR 100 in the direction of women-led improvement initiatives throughout Rajasthan’s rural pockets.
The initiative is being applied by means of the crew’s philanthropic wing, the Royal Rajasthan Basis (RRF), which actively works on community-based initiatives. The picture of the Riyan Parag and Hardik Pandya standing alongside a girl in a conventional pink saree, holding these symbolic awards, captured the essence of the evening—cricket as a pressure for good.
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Lighting up lives with each six
On the coronary heart of the Pink Promise marketing campaign is a deal with empowering ladies in rural Rajasthan by means of sustainable improvement. For each six hit within the match, RR dedicated to putting in photo voltaic panels in six houses within the Sambhar area, a pledge that builds on the success of earlier years. In 2024, the initiative illuminated 260 houses, with installations led by 4 ladies photo voltaic engineers educated by the RRF, the social fairness arm of the franchise. These ladies haven’t solely executed the installations but in addition managed upkeep and repairs, showcasing the transformative energy of skill-building and alternative.
Not simply match tickets—the pink jerseys themselves serve a better trigger. All proceeds from their gross sales will immediately profit the RRF’s work in social fairness, notably ladies’s initiatives. This may mark the Royals’ second season donning the pink package. The crew first launched the jersey in April 2024 throughout a match towards Royal Challengers Bengaluru (RCB), the place it acquired an overwhelmingly optimistic response.
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